Locals' Feature: Max Smith of Moment Skis

Meet Max Smith, VP of Moment Skis in Reno, Nevada

01.08.2025

Hailing from just outside of Placerville, California, Max now makes his home in Reno, Nevada. He's the VP of Moment Skis, aka, the Biggest Little Ski Company in the World (Moment is in fact the largest ski manufacturer in the US).

Growing up, Max and his dad built skis in their garage, so it was only fitting that when he moved to Reno he found Moment skis, and an industry philosophy he could embrace. Moment Skis is all about keeping things independent and visionary, building high quality skis for all variety of terrain, from off-trail to deep powder. Moment Skis is also famous for the artistic graphics on their gear.

See how the skis are made by visiting Moment Skis headquarters in Reno. The factory is where the magic happens, so drop in for a visit and say hi to the team, including employees' dogs who do quality control. Get gear tips and ski resort advice while strolling the showroom. There might even be some local beer to share as you talk shop....

TIP: Many of the craftspeople at Moment also really like mountain biking, so be sure to get the beta on local trails at places like Peavine Mountain. 

Way to meet the Moment! 

Listen to Weekend Sherpa's podcast Take It Outside, episode 63, "Holiday Edition: The Moment is Now" to hear our interview with Max Smith.

Reno Tahoe Care Package, by Weekend Sherpa

Photos by Moment Skis.

Trending Stories NorCal

View all Stories

  1. Bike to Aardvark Beach

    Two wheels, a fresh sea breeze, birds, and a beach stop: now that's a California bike ride. Pack a beach blanket and set out on this 16-mile out-and-back pedal along the San Francisco Bay to Aardvark Beach.

    View

  2. Cheers to Chimney

    If you’re looking for all that Point Reyes has to offer in spring, Chimney Rock is the place to be. The 1.75-mile (round-trip) hike to Chimney may be short, but it packs a visual punch, quadrupling the viewing thrills during spring.

    View
  3. Sponsored

    No Limits Family Trip: Reno Tahoe

    What if your next family getaway didn’t come with a set agenda—just the freedom to go where the day takes you? Find yourselves in Reno Tahoe, a land of no limits and plenty of outdoor bounty.

    View

  4. Peak at the Flowers

    Terrific views and vibrant hues define this 4.8-mile out-and-back journey on Mount Diablo.

    View

Trending Stories SoCal

View all Stories

  1. Can We Get a Whoop Whoop!

    City, mountain, and ocean views all in one hike? Whoop whoop! It’s no surprise the the Kenter Fire Road and Whoop-de-Doos Trail (a combo of fire road and singletrack) is a favorite among local mountain bikers and hikers alike.

    View
  2. Woman on Mesquite Flat Sand Dunes at Death Valley National Park

    Starry Night & Dark Sky Adventures

    You don’t have to stay out all that late to experience eminent stargazing at Death Valley National Park. The park's been given the highest ranking of darkness by the International Dark Sky Association. From ranger-led to self-guided adventures, here are a few amazing ways to witness the mesmerizing night sky at Death Valley.

    View

  3. Tree Town

    Home to an estimated 21,000 trees and 100 acres of parkland, South Pasadena has earned its nickname: the City of Trees. This 2.5-mile neighborhood walk lets you experience its leafy canopy up close, winding through charming streets and three of the city’s beloved parks.

    View
  4. Fountain to Falls trail Monrovia

    Fountain to the Falls

    There are three ways to reach the lovely Monrovia Canyon Falls, but only one of them is worthy of being named a good challenge, with a lovely old town stroll included.

    View