Reach High-Intent California Outdoor Travelers
Weekend Sherpa is an independent California outdoor travel publisher helping destinations, tourism partners, and outdoor brands reach high-intent travelers across the Bay Area and Southern California as they plan their next getaway.
Explore Partnership Options
YearsTrusted California Travel
40–50%Email Open RatesAcross NorCal & SoCal
Take Actionon Recommendations
Bay Area + SoCalDrive + Fly Markets
Why Our Audience Matters
They Plan Trips
Readers actively look for weekend getaways, road trips, hidden gems, and seasonal adventures.
They Take Action
87%
of readers act on recommendations — not just read them.
They Trust Editorial
No clutter. Full share of voice. Native storytelling readers trust.
Three Powerful Ways to Partner
![kids with pumpkins for Weekend Sherpa advertising]()
Sponsored Story
Native storytelling in our email newsletter and on weekendsherpa.com
- Great for seasonal campaigns, events, new openings, and shoulder season
- Includes newsletter placement and social promotion
![Brad Day Walkin and Talkin]()
Walkin' and Talkin'
Founder-hosted, on-the-ground video storytelling for social-first discovery.
- On-location storytelling built around local experiences, people, and places
- 60–90 second short-form video for Instagram Reels and Stories
![woman at sunset for Weekend Sherpa advertising]()
Editorial Takeover
One complete issue dedicated entirely to your destination.
- Typically 4 original editorial stories
- Professional photography
- Evergreen content with continued promotion in our emails and on social
- Walkin' and Talkin' video included
Recent Destination Partnerships
![Reno Tahoe hot air balloons for Weekend Sherpa advertising]()
Reno Mountain HighReno TahoeReno Mountain High
![Yosemite in autumn for Weekend Sherpa advertising]()
Autumn Magic in Yosemite Mariposa CountyMariposa CountyAutumn Magic in Yosemite Mariposa County
![hikers on the San Mateo coast for Weekend Sherpa advertising]()
Take the Exit to the Best of the SF PeninsulaThe SF PeninsulaTake the Exit to the Best of the SF Peninsula
![POST wildflowers for Weekend Sherpa advertising]()
11 Wildflower Walks, One Bloom-Filled GuidePeninsula Open Space Trust11 Wildflower Walks, One Bloom-Filled Guide
![Washington State Tourism ferry for Weekend Sherpa advertising]()
Sublime San Juan IslandsWashington State TourismSublime San Juan Islands
Why Partners Choose Weekend Sherpa
Trusted Storytelling
Editorial-quality content that builds credibility and inspires travelers.
Evergreen Impact
Stories remain evergreen on our site and continue to be promoted in our emails and on social.
High-Intent Audience
We reach travelers who are actively researching and planning their next trip.
Authentic Discovery
We highlight real places and real people, helping destinations stand out in a crowded market.
Frequently Asked Questions
Who does Weekend Sherpa reach?
Weekend Sherpa reaches highly engaged outdoor travelers across the Bay Area and Southern California. Our weekly emails average 40–50% open rates, and 87% of readers report acting on Weekend Sherpa recommendations.
Can campaigns be customized?
Yes. Every campaign is built around your goals, whether that’s a single Sponsored Story, a Walkin’ & Talkin’ video, a full Editorial Takeover, or a customized combination of formats.
Can Northern and Southern California be targeted separately?
Yes. Our audiences are split between NorCal and SoCal, so campaigns can target one region or both.
What is a Sponsored Story?
A Sponsored Story is a dedicated, native editorial feature created in the Weekend Sherpa style and distributed to our NorCal and/or SoCal audience. Each story receives full share of voice in its weekly issue, premium email placement, website promotion, and an evergreen home on WeekendSherpa.com.
What is an Editorial Takeover?
An Editorial Takeover is a complete Weekend Sherpa issue dedicated to your destination, typically featuring 4 original editorial stories, professional photography, and a Walkin’ & Talkin’ video. The stories are promoted through our email, website, and social channels and remain evergreen on WeekendSherpa.com.
What is Walkin’ & Talkin’?
Walkin’ & Talkin’ is our founder-hosted, on-the-ground video series built for social-first discovery. Each 60–90 second episode brings a destination to life through local experiences, people, and places, with short-form video amplified across Weekend Sherpa’s channels.
Do partners receive photo and video assets?
Yes. Campaigns that include original photography and video provide partners with a curated library of assets for use across their own marketing channels. Specific usage rights are outlined as part of the campaign agreement.
How do you measure campaign performance?
We provide post-campaign reporting with key performance metrics across email, website, social, and video, depending on the campaign. We can also work with partners to align reporting around specific campaign goals.
How far in advance should we plan?
The sooner, the better. We feature only one sponsored partner per weekly issue to maximize exposure, so popular seasonal windows can fill up. Most campaigns benefit from at least 6–8 weeks of lead time, while Editorial Takeovers require additional time for travel, production, and planning.
Do you work with destinations outside California?
Yes. Our audience is based primarily in the Bay Area and Southern California, but our destination partners extend well beyond California. We work with places that want to reach California travelers—whether they’re planning a weekend road trip or a longer fly getaway.
Let’s Tell Your Story
We’d love to learn more about your goals and explore how we can help you reach California travelers in a meaningful way.
Start a ConversationLooking for audience details, campaign examples, and partnership options?