Our audience is focused on Northern and Southern California travelers, and most partners are California destinations. We also work with destinations in nearby drive-and-fly markets that Californians love to visit — get in touch and we can talk through the fit.

Yes. Every campaign is built around your goals, whether that is a single Sponsored Story, a Walkin’ & Talkin’ video, a full Editorial Takeover, or a combination across the year.

Yes. Our email and site audiences are split between NorCal and SoCal, so campaigns can run in one region or both.

One complete issue dedicated entirely to your destination — typically 4–5 original editorial stories with professional photography, promoted in our emails and on social, with optional Walkin’ & Talkin’ video content.

Founder-hosted, on-the-ground video storytelling made for social-first discovery. Episodes can be destination-driven or personality-driven, and are cut as short-form video for Instagram Reels and Stories.

Yes. Partners receive the photography and video produced for their campaign to use in their own channels. We will confirm usage terms as part of your agreement.

Seasonal campaigns work best when booked 6–8 weeks ahead, and Editorial Takeovers benefit from a little more lead time for travel and production. Reach out early and we will find dates that work.